The Process
I believe that planning is always important in the process of motion design. Although the script has been given, I think it is still necessary to break it down and plan the whole animation accordingly. I use a mind map to reconstruct the argument and explore the style and overall art direction. Through this process, I set up a bright, sharing mood for the overall design.
The provided reference board and palette. In order to make my work more appealing and original, I decide to redesign the whole asset and storyboard, only keeping the color guide.
By redrawing the storyboard from scratch, I designed every movement of objects and each transition between scenes.
This piece of sketch is my final decision from multiple iterations of the art. I chose to build round, vector based main characters, along with some arts in realistic style.
